Fukuta Yasunori    Department   Undergraduate School  , School of Commerce    Position   Professor
Research Period	2012/04～2015/03
Research Topic	A multi-angled and comprehensive study on consumer inference as information creation process
Research Type	KAKENHI Research
Consignor	Japan Society for the Promotion of Science
Research Program Type	Grant-in-Aid for Young Scientists (B)
KAKENHI Grant No.	24730368
Responsibility	Representative Researcher
Representative Person	FUKUTA Yasunori
Details	The purpose of this research is to extend the research objects and perspectives of consumer information creation. Applying several statistical analyses and text analysis methods to the data gathered by questionnaire surveys and follow-up interviews, following things were clarified in this study: information creation conducted by consumers is controlled by not only the cognitive process based on the logical thinking but also routinized behaviour patterns shared in a certain social community; and adoption of a research framework based on a social practice concept is beneficial in order to consider the above-mentioned dimension of consumer information creation. These findings provide meaningful implications for making the base of a multi-angled and comprehensive study on consumer information creation.