KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Language | Japanese |
Publication Date | 2018/08 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | A management method of the corporate brand image based on customers' perception |
Contribution Type | Co-authored (first author) |
Journal | Procedia Computer Science, Elsevier |
Journal Type | Another Country |
Volume, Issue, Page | pp.1368-1377 |
Author and coauthor | Takumi Kato, Kazuhiko Tsuda |
DOI | 10.1016/j.procs.2018.08.088 |
PermalinkURL | http://orcid.org/0000-0002-1795-4754 |