KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Language | Japanese |
Publication Date | 2019/06 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Loyalty management in durable consumer goods: Trends in the influence of recommendation intention on repurchase intention by time after purchase |
Contribution Type | Sole-authored |
Journal | Journal of Marketing Analytics, Springer |
Journal Type | Another Country |
Volume, Issue, Page | pp.76-83 |
DOI | 10.1057/s41270-019-00050-x |
ISSN | 2050-3326 |
PermalinkURL | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85065169988&origin=inward |