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KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Language | Japanese |
| Publication Date | 2021/09 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value |
| Contribution Type | Sole-authored |
| Journal | Journal of Brand Management, Palgrave Macmillan |
| Journal Type | Another Country |
| Volume, Issue, Page | pp.671-684 |
| PermalinkURL | https://doi.org/10.1057/s41262-021-00250-w |