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KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Language | Japanese |
| Publication Date | 2021/06 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Brand loyalty explained by concept recall: Recognizing the significance of the brand concept compared to features |
| Contribution Type | Sole-authored |
| Journal | Journal of Marketing Analytics, Springer |
| Journal Type | Another Country |
| Volume, Issue, Page | pp.185-198 |
| ISSN | 2050-3318 |
| PermalinkURL | https://doi.org/10.1057/s41270-021-00115-w |