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KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Language | Japanese |
| Publication Date | 2022/04 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Brand concept drives loyalty toward Starbucks; Empirical analysis from a comprehensive perspective of concept, product, place, and staff in Japan |
| Contribution Type | Sole-authored |
| Journal | Central European Management Journal, Walter de Gruyter |
| Journal Type | Another Country |
| Publisher | Walter de Gruyter |
| Volume, Issue, Page | pp.70-90 |