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EBINA TAKESHI
Department Undergraduate School , School of Commerce Position Professor |
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| Language | English |
| Publication Date | 2012/03 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | "An Economic Analysis of Add-on Discounts", Managerial and Decision Economics |
| Contribution Type | Co-authored (other than first author) |
| Journal | Managerial and Decision Economics |
| Journal Type | Another Country |
| Publisher | Wiley |
| Volume, Issue, Page | 33(2),pp.99-107 |
| Author and coauthor | Takanori Adachi and Takeshi Ebina |
| Details | This paper provides an economic explanation for what determines whether a seller should offer add-on discounts (e.g., cable TV subscription packages). We construct a monopolistic model with two types of consumer heterogeneity: (i) those who always buy an add-on when they purchase a base good (`premium' consumers); and (ii) those who do not necessarily buy the add-on (`economy' consumers). It is shown that the greater the number of `premium' consumers, the less desirable add-on discounts are for a seller. |
| URL for researchmap | https://researchmap.jp/ebinatakeshi2010/ |