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Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
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| Language | Japanese |
| Publication Date | 2014/11 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Does Enhanced Features Improves Consumer Preference? - Analyzing the Relationship between Perceptional Positioning, Technical Features and Attitude of Purchase |
| Contribution Type | Co-authored (first author) |
| Journal | Akamon Management Review |
| Journal Type | Japan |
| Publisher | Global Business Research Center |
| Volume, Issue, Page | 13(11),pp.415-442 |
| Author and coauthor | Yufu Kuwashima, Hidetada Higashi, Naoko Kishi |
| ISSN | 1347-4448 |