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Kiyoshi Murata
Department Undergraduate School , School of Commerce Position Professor |
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| Language | English |
| Publication Date | 2020/01 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Does Ethical Judgment Determine the Decision to Become a Cyborg? Influence of Ethical Judgment on the Cyborg Market |
| Contribution Type | Co-authored (other than first author) |
| Journal | Journal of Business Ethics |
| Journal Type | Another Country |
| Publisher | Springer |
| Volume, Issue, Page | 161(1),pp.5-17 |
| International coauthorship | International coauthorship |
| Author and coauthor | Jorge Pelegrín-Borondo, Mario Arias-Oliva, Kiyoshi Murata and Mar Souto-Romero |
| Details | Today, technological implants to increase innate human capabilities are already available on the market. Cyborgs, understood as healthy people who decide to integrate their bodies with insideable technology, are no longer science fiction, but fact. The cyborg market will be a huge new business with important consequences for both industry and society. More specifically, cyborg technologies are a unique product, with a potentially critical impact on the future of humanity. In light of the potential transformations involved in the creation of "superhuman" cyborgs, ethics must be a cornerstone of cyborg marketing decisions. Businesses need to take ethics into account, not only to ensure they behave ethically, as always, but also because ethics will be an important factor in buyers' decisions in the emerging cyborg market. This is because the decision to become a cyborg is determined, among many other factors, by ethical judgment. |
| DOI | 10.1007/s10551-018-3970-7 |
| ISSN | 0167-4544 |
| URL for researchmap | https://doi.org/10.1007/s10551-018-3970-7 |