ムラタ　キヨシ   Kiyoshi Murata   村田　潔    所属   明治大学  商学部    職種   専任教授
言語種別	英語
発行・発表の年月	2013/07
形態種別	学術雑誌
査読	査読あり
標題	Do Online Privacy Policies and Seals Affect Corporate Trustworthiness and Reputation?
執筆形態	共著(筆頭者以外)
掲載誌名	International Review of Information Ethics
掲載区分	国外
巻・号・頁	19,pp.52-65
著者・共著者	Yohko Orito, Kiyoshi Murata and Yasunori Fukuta
概要	In this study, we attempt to examine the effectiveness of online privacy policies and privacy seals/security icons on corporate trustworthiness and reputation management, and to clarify how young Japanese people evaluate the trustworthiness of B to C e-business sites in terms of personal information handling. The survey results indicate that posting online privacy policies and/or privacy seals/security icons by B to C e-businesses does not work for creating trust in business organisations by consumers actively. Instead, existing good name recognition and/or general reputation can engender trust and, increasingly, better their reputation in terms of personal information use and protection.
ISSN	1614-1687