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HASHIMOTO MASATAKA
Department Professional Graduate School , Graduate School of Global Business Position Professor |
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| Language | English |
| Publication Date | 2022/02 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Changes in consumer dynamics on general e-commerce platforms during the COVID-19 pandemic: An exploratory study of the Japanese market. |
| Contribution Type | Co-authored (other than first author) |
| Journal | Heliyon |
| Journal Type | Another Country |
| Publisher | Cell Press |
| Volume, Issue, Page | 8(e08867) |
| Total page number | 15 |
| Responsible for | Conceived and designed the experiments; Performed the experiments; Contributed reagents, materials, analysis tools or data; Wrote the paper. |
| Authorship | Last author |
| Author and coauthor | Yuki Inoue, Masataka Hashimoto |
| Details | This study analyzed the changes in consumers' use dynamics of general e-commerce (EC) platforms (e.g., Amazon.com) during the coronavirus disease 2019 (COVID-19) pandemic. The analysis results were inconsistent with our initial supposition, in that a nonnegligible proportion of consumer clusters showed an increase in the significance of factors, including pricing, product variety, and delivery service, and a decrease in the basic benefits of using EC platforms. Regarding the results of the analysis of comprehensive items, the only commonly observed change for most clusters of both men and women was an increase in the use of package drop. The results indicate that changes in consumers’ sense of using EC platforms due to the pandemic were not as simple as supposed because the pandemic caused various changes in the need mechanism of consumers of EC platforms. |
| URL for researchmap | https://www.cell.com/action/showPdf?pii=S2405-8440%2822%2900155-4 |