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Motohashi Masami
Department Professional Graduate School , Graduate School of Professional Accountancy Position Professor |
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| Language | Japanese |
| Publication Date | 2011/02 |
| Type | Bulletin of Universities and Institutes |
| Title | Evaluation of Effectiveness of Marketing Activities : Marketing Metrics and Management Accounting |
| Contribution Type | Sole-authored |
| Volume, Issue, Page | pp.55-65 |