TAKEUCHI RYOSUKE
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
|
Language | English |
Publication Date | 2015/07 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments |
Contribution Type | Sole-authored |
Journal | Asia Marketing Journal |
Journal Type | Another Country |
Volume, Issue, Page | 17(2),pp.1-13 |
Author and coauthor | Ryosuke Takeuchi |
DOI | 10.15830/amj.2015.17.2.1 |