FURUKAWA HIROYASU    Department   Undergraduate School  , School of Business Administration    Position   Associate Professor
Date	2012/08/28
Presentation Theme	Differences between Japanese firms and U.S. firms Acquiring high brand value: Analysis of Advertisement and R&D expenditures
Conference	International Conference on Engineering Business Management (EBM) 2012
Conference Type	International
Presentation Type	Speech (General)
Contribution Type	Individual
Venue	Melaka, Malaysia