MIYATA KENICHI
Department Undergraduate School , School of Business Administration Position Associate Professor |
|
Date | 2017/08/25 |
Presentation Theme | The Development of Media Mix Strategy on Nintendo: Globalizing Pikachu through Emergent to Deliberate Strategies |
Conference | The 21st Annual Congress of EBHA |
Promoters | European Business History Association |
Conference Type | International |
Presentation Type | Speech (General) |
Contribution Type | Collaborative |
Venue | Vienna University of Economics and Business, Vienna, Austria |
Publisher and common publisher | Hikaru Kondo, Jun Sakamoto |