キクチ　カズオ   KIKUCHI Kazuo   菊池　一夫    所属   明治大学  商学部    職種   専任教授
発表年月日	2015/09/19
発表テーマ	A review of marketing channel selection theory
会議名	Retail logistics seminar on NCTU
主催者	Department of Transportation and Logistics Management, National Chiao Tung University
学会区分	研究会・シンポジウム等
発表形式	口頭（招待・特別）
単独共同区分	単独
招待講演	招待講演
開催地名	Taipei Campus, National Chiao Tung University
概要	This presenatation has three purposes. First, Re-examine traditional framework of Marketing Channel selectionTheory. Second, Marketing Channel strategy is adapted ti changes in business environment. Third, the theory of marketing channel selection is unclear for rearrangement with channeld.