タケムラ　マサアキ   Takemura Masaaki   竹村　正明    所属   明治大学  商学部    職種   専任教授
発表年月日	2010/09/03
発表テーマ	Unintended Interaction: How Subjective Interpretation Generates New Business
会議名	26th Industrial Markeitng and Purchasing International Conference
主催者	Corvinus University of Budapest
発表形式	口頭（一般）
単独共同区分	共同
発表者・共同発表者	"Kenichi Hosoi, Yoritoshi Hara, Yi-jen Wang"
概要	"The purpose of this paper is to show the role of unintended interaction. Unintended interaction is defined as a process which amplifies our cognitions, in which a certain event is regarded as critical important. Through our two years of field research, we found a typical case showing how unintend interaction created new business."