タケムラ　マサアキ   Takemura Masaaki   竹村　正明    所属   明治大学  商学部    職種   専任教授
発表年月日	2009/03/20
発表テーマ	Why service commercialization often failed?
会議名	4th International Conference on Business Market Management
主催者	Copenhagen Business School
発表形式	口頭（一般）
単独共同区分	共同
発表者・共同発表者	"Kenichi Hosoi, Yi-jen Wang"
概要	"This study tried to develop a framework that understood a condition in which the industrial firms could be successful transformed a goods company to service company. An industrial goods company sometimes decreased its sales profitability, for threat of buying power. Service commercialization was one of the possible options for the industrial goods company. Previous studies told us several managerial steps to be done so. In this study, we treated with an interesting case. Form our study, though a company traced in every steps above, it has not been achieved good financial performance yet in Japan."