HASHIMOTO MASATAKA
Department Professional Graduate School , Graduate School of Global Business Position Professor |
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Type | Practical Example of Education Technique |
Period | 2019/09~ |
Item | Industrial Marketing Management Theory B |
Details | The purpose of this course is to present the theory and important issues related to the marketing of industrial goods, and to deepen the students' understanding of the problems and issues unique to the industrial goods business. In particular, the goal is to promote understanding of how to support the problem solving of customer companies and the organizational efforts to achieve it, and to give students a practical outlook. |