HASHIMOTO MASATAKA    Department   Professional Graduate School  , Graduate School of Global Business    Position   Professor
Type	Practical Example of Education Technique
Period	2016/04～
Item	Fundamentals of Marketing
Details	Marketing is a business strategy that is established from the customer's point of view, and has a two-sided relationship with the business strategy. In this lecture, the basic theory of marketing, the academic and research approach of understanding the law behind the phenomenon and the practical approach of training to apply the law to the actual market will be repeated as appropriate. As an introduction to the more highly specialized marketing field, students will learn the basic concepts that have been accumulated so far in this field, and students will be able to think and apply them as their own.