HASHIMOTO MASATAKA    Department   Professional Graduate School  , Graduate School of Global Business    Position   Professor
Type	Practical Example of Education Technique
Period	2015/04～2019/03/31
Item	Strategic Marketing
Details	Strategic marketing consists of an understanding of management strategy, various theories of strategic marketing that follow the flow of strategic market management, and managerial marketing. Based on an understanding of these theories, students will be encouraged to understand their applicability with actual examples. Furthermore, the direction of future marketing is indicated by overviewing advanced theories such as relationship marketing, service dominant logic, and emergent marketing.