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1.
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2024/05
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Article
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Fruit pictures on beverage packages, health effect and purchase intention (in press) International Journal of Consumer Studies, Wiley-Blackwell (Collaboration)
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2.
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2024/05
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Article
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Stronger family ties vs. less social contact: Use intention of autonomous vehicles in family tourism Journal of Destination Marketing & Management, Elsevier pp.100894 (Collaboration)
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3.
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2024/01
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Article
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Balancing the environment and customer value: Evaluation of the attractiveness of label-free plastic bottles for green tea Asia Pacific Journal of Marketing and Logistics, Emerald Publishing (Collaboration)
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4.
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2024/01
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Article
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Impact of corporate purpose and product attractiveness on job satisfaction and turnover: Evidence from Japanese industries Journal of Marketing Communications, Taylor & Francis pp.1-16 (Collaboration)
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5.
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2023/01
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Article
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The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention Journal of Consumer Behaviour, Wiley-Blackwell pp.1-13 (Collaboration)
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6.
|
2021/09
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Article
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Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value Journal of Brand Management, Palgrave Macmillan pp.671-684 (Single)
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7.
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2022/05
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Article
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Brand storytelling on websites: The role of empathy on repurchase intentions for PCs and smartphones Journal of Promotion Management, Taylor & Francis pp.27-44 (Single)
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8.
|
2024/01
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Article
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Effect of advertising on employee turnover intention: Evidence based on a survey of full-time employees of listed companies in Japan Japan Marketing Journal (Collaboration)
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9.
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2021/09
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Article
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Contribution of concept recall to brand loyalty: An empirical analysis of design and performance Journal of Consumer Behaviour, Wiley-Blackwell pp.1-10 (Single)
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10.
|
2023/05
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Article
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Paralysis by inertia “Like” habit in social networking services: Tendency to answer loyalty questions in marketing surveys SAGE Open, SAGE Publications pp.1-15 (Single)
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11.
|
2023/10
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Article
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Environmental vs. labor issues: Evidence of influence on intention to purchase ethical coffee in Japan Humanities and Social Sciences Communications, Nature pp.1-10 (Collaboration)
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12.
|
2023/03
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Article
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More information is not better: Examining appropriate information for estimating sales performance in concept testing Journal of Business Analytics, Taylor & Francis (Collaboration)
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13.
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2023/12
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Article
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Selection is superior to scale: determining brand loyalty highly correlated to market share pp.1-11 (Collaboration)
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14.
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2022/03
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Article
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Consumer response tendency and its implications for satisfaction and recommendation intention Journal of Global Scholars of Marketing Science, Taylor & Francis pp.269-284 (Single)
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15.
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2019/04
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Article
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Verification of perception difference between actual space and VR space in car design International Journal on Interactive Design and Manufacturing, Springer 13(3),pp.1233-1244 (Single)
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16.
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2024/06
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Article
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Environment vs. sports vs. art: Effects of CSR activities on perceived product value pp.1-14 (Collaboration)
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17.
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2024/03
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Article
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Analysis of The Relationship Between Titles and Views in Educational Video Content Proceedings of 2024 Technical Meeting on Information Systems pp.13-18 (Collaboration)
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18.
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2024/03
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Article
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Customers first vs employees first: Effective organizational culture contributing to empathy Proceedings of the 6th International Conference on Artificial Intelligence in Information and Communication, IEEE pp.188-192 (Collaboration)
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19.
|
2024/02
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Article
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Attractiveness of adding color in food Abstracts of Annual Conference of Japan Society for Management Information pp.173-176 (Collaboration)
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20.
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2024/02
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Article
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Effective insertion timing for improving corporate and product brand awareness in video advertisement Abstracts of Annual Conference of Japan Society for Management Information pp.37-40 (Collaboration)
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21.
|
2024/02
|
Article
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Supporter or adversary? third-party EC effects on product attractiveness compared to manufacturer-brand EC Proceedings of the 2024 American Marketing Association Winter Academic Conference pp.924-935 (Single)
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22.
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2024/02
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Article
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Verification of time setting to improve share estimation accuracy in concept testing Proceedings of the 2024 American Marketing Association Winter Academic Conference pp.840-851 (Collaboration)
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23.
|
2024/02
|
Article
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エシカル消費における態度−行動の乖離メカニズムとエシカル要因を価値に転換するコンセプトの検討 Japan Marketing Review (Collaboration)
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24.
|
2024/02
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Article
|
柔軟剤広告における広告表現の過剰性が商品魅力に与える影響 ― 香り要素とエシカル要素の効果の比較 ― Japan Marketing Review (Collaboration)
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25.
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2024/01
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Article
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Effect of English notation and cursive readability in beverage product names on attractiveness Abstracts of Annual Conference of Japan Society for Management Information pp.177-180 (Collaboration)
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26.
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2023/12
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Article
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Characteristics of word-of-mouth (WOM) by the interaction between feedback willingness and incentivized WOM willingness Communications in Computer and Information Science, Springer pp.547-560 (Collaboration)
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27.
|
2023/11
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Article
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Influence of designers and development stories information on product attractiveness in the automotive industry Proceedings of the 25th Annual Meeting of Japan Society of Kansei Engineering pp.1-4 (Collaboration)
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28.
|
2023/11
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Article
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Sunrise versus sunset: Influence of color name on purchase intention in cosmetics Proceedings of the 25th Annual Meeting of Japan Society of Kansei Engineering pp.1-2 (Collaboration)
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29.
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2023/11
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Article
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Where does product attachment come from? The effects of sight, hearing, and smell in automobiles Innovative Marketing pp.124-131 (Single)
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30.
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2023/10
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Article
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Customers seeking cheap products flock to third-party electronic commerce: Examination of customer experience in sales channels Proceedings of the Kyoto Conference on Arts, Media & Culture (Single)
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31.
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2023/10
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Article
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Effects of artificial intelligence and robots on job satisfaction and turnover intention Proceedings of the IEEE 6th International Conference on Knowledge Innovation and Invention pp.773-777 (Collaboration)
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32.
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2023/10
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Article
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Negative sentiments make review sentences longer: Evidence from Japanese hotel review sites Lecture Notes in Computer Science, Springer pp.281-293 (Collaboration)
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33.
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2023/10
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Article
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The influence of sound on the attractiveness of automobile from a bird’s eye view of perceived attractiveness Procedia Computer Science, Elsevier pp.1806-1815 (Collaboration)
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34.
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2023/09
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Article
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Two sides of a pale colour: Difference in attractiveness of a colour for consumers and product design colour Smart Innovation, Systems and Technologies, Springer pp.419-430 (Single)
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35.
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2023/08
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Book
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Verifying the effect of the south cardinal direction on the attractiveness of places and foodstuffs 2023 American Marketing Association Summer Academic Conference pp.433-434 (Single)
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36.
|
2023/08
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Article
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DIFFERENCES IN FACTORS CONTRIBUTING TO JOB SATISFACTION AND TURNOVER INTENTIONS 2023 American Marketing Association Summer Academic Conference pp.840-842 (Collaboration)
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37.
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2023/08
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Article
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Influence of empathy for advertising models on purchase intention: Comparison between celebrity models and unknown models Cogent Social Sciences, Taylor & Francis pp.1-15 (Single)
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38.
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2023/07
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Article
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Study on Improving the Attractiveness of Boats by Fictitious Advertising Video with Engine and Motor Sounds Transactions of Japan Society of Kansei Engineering pp.1-8 (Collaboration)
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39.
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2023/06
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Article
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Effect of driving sound of electric vehicle on product attractiveness Human-Centric Intelligent Systems, Springer pp.1-9 (Collaboration)
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40.
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2023/06
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Article
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Effects of the Olympics on citizens' interest in foreign cultures: Evidence from the Tokyo 2020 Games Lecture Notes in Computer Science, Springer pp.58-69 (Single)
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41.
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2023/06
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Article
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Impact of offline and online lecture formats on student satisfaction with the university Smart Innovation, Systems and Technologies, Springer pp.45-54 (Single)
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42.
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2023/04
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Article
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Brand management based on the product and service concept The bulletin of the faculty of commerce Meiji University pp.121-138 (Single)
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43.
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2023/04
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Article
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Descending beats ascending: Effects of order on the Likert scale on consumer ratings Advances in Digital Marketing and eCommerce, Springer pp.20-28 (Single)
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44.
|
2023/03
|
Article
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Matte finish vs light reflection: Effect of car exterior finish on product attractiveness Proceedings of the 9th International Symposium on Affective Science and Engineering pp.1-4 (Single)
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45.
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2023/01
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Article
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Effective factors for estimating market share in concept testing Procedia Computer Science, Elsevier pp.198-204 (Collaboration)
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46.
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2023/01
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Article
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Should the colors used in the popular products and promotional products be integrated? Lecture Notes in Network Systems, Springer pp.693-702 (Single)
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47.
|
2023/01
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Article
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The difference of influences of travel information on repurchase intention between consumer for business and sightseeing Abstracts of Annual Conference of Japan Society for Management Information pp.13-16 (Collaboration)
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48.
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2023/01
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Article
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The influence of home Wi-Fi availability on satisfaction for over-top services Abstracts of Annual Conference of Japan Society for Management Information pp.17-20 (Collaboration)
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49.
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2022/09
|
Article
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Can Consumers Empathize with the Idea That Model Uses the Products in the Same Way in Their Daily Lives? A New Perspective on Empathy to Increase the Effectiveness of Marketing Communications Proceedings of the 24th Annual Meeting of Japan Society of Kansei Engineering pp.1-5 (Single)
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50.
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2022/09
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Article
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Perceived color quality: The effect of light reflection brightness of a car’s exterior design on consumers’ purchase intentions International Journal of Engineering Business Management, SAGE Publications pp.1-10 (Single)
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51.
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2022/08
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Book
|
Consumers’ belief that the model uses the products in the same way they do in their daily lives: A new perspective that creates empathy in marketing communications 2022 American Marketing Association Summer Academic Conference pp.921-921 (Single)
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52.
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2022/06
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Article
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Impact of purchasing experience on brand loyalty comparing third party EC site and brand EC site Advances in Digital Marketing and eCommerce, Springer pp.19-26 (Single)
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53.
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2022/06
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Article
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The two sides of pale color: Difference in consumer evaluation between stand-alone color and product color Proceedings of the 68th Annual Conference of Japanese Society for the Science of Design (Single)
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54.
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2022/05
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Article
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Impact of SNS inertial “like” habits on responses to recommendations in surveys Abstracts of Annual Conference of Japan Society for Management Information pp.1-2 (Single)
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55.
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2022/04
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Article
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An empirical study of brand concept recall as a predictor of brand loyalty for Dyson Lecture Notes in Business Information Processing, Springer pp.76-86 (Single)
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56.
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2022/04
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Article
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Brand concept drives loyalty toward Starbucks; Empirical analysis from a comprehensive perspective of concept, product, place, and staff in Japan Central European Management Journal, Walter de Gruyter pp.70-90 (Single)
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57.
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2022/04
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Article
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Demand prediction in the automobile industry independent of big data Annals of Data Science, Springer 9(2),pp.249-270 (Single)
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58.
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2022/04
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Article
|
Effect of light reflection brightness in a car’s exterior design on purchase intention Transactions of Japan Society of Kansei Engineering pp.207-213 (Single)
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|
59.
|
2022/03
|
Book
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Perceived quality created by the light reflection on a car's exterior design Proceedings of the 5th International Conference on Computers in Management and Business, ACM pp.156-160 (Single)
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60.
|
2022/03
|
Article
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Does concept recall in brand image show high loyalty?: An experimental study on the Apple MacBook Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, Springer pp.69-77 (Single)
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61.
|
2022/02
|
Book
|
Customer experience factors contributing to brand loyalty to Disney Resorts: An empirical analysis of concept, casts, attractions, and characters 2022 American Marketing Association Winter Academic Conference pp.138-149 (Single)
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|
62.
|
2022/02
|
Article
|
Effects of insertion timing of video advertisements on memory and purchase intention for YouTube Japan Marketing Review pp.28-36 (Collaboration)
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63.
|
2022/01
|
Book
|
Impact of weather conditions by time zone on soft drink purchases across offline and online channels considering the effect of TV advertising Proceedings of the 5th International Conference on E-Business and Internet, ACM pp.1-6 (Single)
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64.
|
2022/01
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Article
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Brand concept rather than brand image? Consumer-oriented evaluation items that should be managed as factors of brand loyalty Lecture Notes in Networks and Systems, Springer pp.401-411 (Single)
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65.
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2022/01
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Article
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Consumer dissatisfaction caused by contracted property information on property information sites Abstracts of Annual Conference of Japan Society for Management Information 2021 pp.127-130 (Collaboration)
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66.
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2022/01
|
Article
|
Impact of personal karaoke videos on customer satisfaction Abstracts of Annual Conference of Japan Society for Management Information 2021 pp.135-138 (Collaboration)
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67.
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2022/01
|
Article
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The effect of ease of cancellation on consumer satisfaction in video subscription services Abstracts of Annual Conference of Japan Society for Management Information 2021 pp.131-134 (Collaboration)
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68.
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2022/01
|
Article
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The impact of Instagram influencer posts on purchase intent Abstracts of Annual Conference of Japan Society for Management Information 2021 pp.139-142 (Collaboration)
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69.
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2021/12
|
Book
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Does the impression of the manufacturer brand color increase repurchase intention? Proceedings of the 8th International Conference on Behavioural and Social Computing, IEEE pp.1-4 (Single)
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70.
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2021/12
|
Article
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Opposition in Japan to the Olympics during the COVID-19 pandemic Humanities and Social Sciences Communications, Nature pp.1-9 (Single)
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71.
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2021/08
|
Book
|
Concept-based brand management during competition for emotional value: Methodology of the evaluation and implementation in the organization Proceedings of the 5th International Conference on Business and Information Management, ACM pp.105-111 (Single)
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72.
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2021/07
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Book
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Factors of employee satisfaction in the difference between frequency and contribution Proceedings of the 6th International Conference on Business Management of Technology, IEEE pp.563-568 (Single)
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73.
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2021/07
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Article
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Verification of the compromise effect's suitability based on product features of automobiles Smart Innovation, Systems and Technologies, Springer pp.127-137 (Single)
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74.
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2021/06
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Article
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Brand loyalty explained by concept recall: Recognizing the significance of the brand concept compared to features Journal of Marketing Analytics, Springer pp.185-198 (Single)
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75.
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2021/06
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Article
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Does the “like” habit of social networking services lower the psychological barriers to recommendation intention in surveys? Business Systems Research, Walter de Gruyter pp.216-227 (Single)
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76.
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2021/05
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Book
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How design changes influence purchase intentions following the introduction of mirrorless technology? Proceedings of the 8th International Conference on Industrial Engineering and Applications, IEEE pp.132-136 (Single)
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77.
|
2021/04
|
Book
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Contribution of concept recall to brand loyalty: Empirical analysis compared to design and performance Proceedings of the 14th Academy of Innovation, Entrepreneurship, and Knowledge Conference (Single)
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78.
|
2021/03
|
Book
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Relationship between concept recognition of a product/service brand and willingness to pay Proceedings of the 7th International Symposium on Affective Science and Engineering 2021 pp.1-4 (Single)
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79.
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2021/03
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Article
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Evaluation of factors contributing to the repurchase intention of the automobile industry using sparse modeling Advances in Digital Science, Springer pp.340-350 (Single)
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80.
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2021/03
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Article
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Survey on mirrorless preferences from the perspective of automobile front masks ─Evaluation of design features using rough set Bulletin of Japanese Society for the Science of Design pp.25-32 (Single)
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81.
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2021/02
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Article
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Characteristics of large and small businesses with design manager participation in management Japan Marketing Review pp.53-61 (Collaboration)
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82.
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2021/02
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Article
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The influence of the manufacturer brand color on purchase intention Transactions of Japan Society of Kansei Engineering pp.19-26 (Single)
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83.
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2021/01
|
Article
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Appearance factors and direction of context effects in choice: verification focusing on compromise effects for web estimates in the automotive industry Japan Marketing Journal pp.78-88 (Single)
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84.
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2021/01
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Article
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Should e-learning providers encourage users to set a target score? Lecture Notes in Networks and Systems, Springer pp.276-285 (Single)
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85.
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2020/12
|
Article
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Diversity in product colors and grades: Impact on purchase intention Proceedings of The International Society for Professional Innovation Management Innovation Symposium pp.1-11 (Single)
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86.
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2020/12
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Article
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Effect of products’ startup sound on repurchase intention International Journal of Japan Association for Management Systems pp.81-86 (Collaboration)
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87.
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2020/11
|
Article
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Factors contributing to recommendation intention on full-time and part-time job websites Proceedings of the Asian Conference on Business & Public Policy 2020 pp.1-13 (Single)
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88.
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2020/11
|
Article
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Response tendency of recommendation intention by age in a market survey targeting services Abstracts of Annual Conference of Japan Society for Management Information 2020 pp.241-244 (Single)
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89.
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2020/10
|
Article
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The effect of the number of additional options for vehicles on consumers’ willingness to pay Procedia Computer Science, Elsevier pp.1540-1547 (Single)
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90.
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2020/09
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Article
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Differences in delivery times’ effects on purchase intentions by the purchase candidates’ sequencing in the Japanese automotive industry Journal of Marketing Analytics, Springer pp.234-244 (Single)
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91.
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2020/08
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Article
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A random extraction method with high market representation for online surveys International Journal of Business Innovation and Research, Inderscience 22(4),pp.569-584 (Collaboration)
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92.
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2020/06
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Article
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A study on automotive showrooms from the viewpoint of recommended intention Japan Marketing Journal pp.85-95 (Single)
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93.
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2020/04
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Article
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Factors influencing repurchase intention across corporate brand images, products, and sales in the automotive industry Journal of Japan Industrial Management Association pp.12-23 (Single)
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94.
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2020/03
|
Article
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Impact of energy consumption on sales volume in automobile industry − A study on trade-off between economy and environment Journal of Japan Association for Management Systems pp.197-204 (Single)
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95.
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2020/03
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Article
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Quantitative evaluation of the impact of finishing on willingness to pay in automotive exterior design Ouyou Toukeigaku pp.71-83 (Single)
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96.
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2020/02
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Article
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Comparison of the influence of self-driving technology brand name on purchase intention between Japan and the US Procedia Manufacturing, Elsevier 39,pp.1369-1376 (Single)
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97.
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2019/12
|
Article
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How many times do customers need to be exposed to TV advertisements to take purchasing actions? International Journal of Japan Association for Management Systems 11(1),pp.29-34 (Single)
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98.
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2019/12
|
Article
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Impact of the variety of functional options on willingness to pay Proceedings of the 20th Asia Pacific Industrial Engineering & Management Systems Conference 2019,pp.85-90 (Single)
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99.
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2019/11
|
Article
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Impact of image matching between corporate and product brands on loyalty Journal of Japan Association for Management Systems pp.151-158 (Single)
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100.
|
2019/10
|
Book
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Influence of showroom visit experience on recommendation intention in the Japanese automotive industry 2019 International Conference on Engineering, Science, and Industrial Applications, IEEE 2019,pp.1-5 (Single)
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101.
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2019/09
|
Article
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Evaluation of the effect of self‐driving technology brand name on purchase intention Journal of the Japan Society for Management Information pp.57-68 (Single)
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102.
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2019/09
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Article
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Verification of media and content contributing to purchase intention in the automotive industry Transactions of Japan Society of Kansei Engineering pp.11-18 (Collaboration)
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103.
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2019/06
|
Article
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Factors affecting customers’ intentions of cross-purchasing durable goods Abstracts of Annual Conference of Japan Society for Management Information 2019 pp.177-180 (Single)
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104.
|
2019/06
|
Article
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Loyalty management in durable consumer goods: Trends in the influence of recommendation intention on repurchase intention by time after purchase Journal of Marketing Analytics, Springer pp.76-83 (Single)
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105.
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2019/05
|
Article
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Estimating the influence of power consumption on sales volume The 62nd Conference of Japan Association for Management Systems pp.246-247 (Single)
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106.
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2019/05
|
Article
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Influence of corporate/product brand image on the recommendation intention The 62nd Conference of Japan Association for Management Systems pp.106-107 (Single)
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107.
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2019/03
|
Article
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Estimating the impact of overlapping corporate and product brand images on recommendation intention using the hierarchical bayesian model The 77th IEEJ Information Systems pp.7-12 (Collaboration)
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108.
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2018/12
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Book
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Does virtual reality influence customer behavior in car design? Proceedings of The International Society for Professional Innovation Management Innovation Symposium pp.1-15 (Collaboration)
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109.
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2018/10
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Article
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Influence on customer's perception by projecting on VR space targeted at car design Abstracts of Annual Conference of Japan Society for Management Information pp.240-243 (Collaboration)
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110.
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2018/09
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Article
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Validation of three-hit theory on television advertisement based on life log The Japanese Society for Artificial Intelligence SIG-KSN pp.1-5 (Collaboration)
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111.
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2018/08
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Book
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Contribution to purchase behavior of voluntary search compared to web advertisement pp.1329-1335 (Collaboration)
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112.
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2018/08
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Article
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A management method of the corporate brand image based on customers' perception Procedia Computer Science, Elsevier pp.1368-1377 (Collaboration)
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113.
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2018/08
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Article
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Evaluation method on the contribution of emotional value to corporate brand favor by pure recall IEEJ Transactions on Sensors and Micromachines pp.970-977 (Single)
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114.
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2018/08
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Article
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Structured analysis of the evaluation process for adopting open-source software Procedia Computer Science, Elsevier pp.1578-1586 (Collaboration)
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115.
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2018/06
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Article
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Difference in purchasing behavior between web advertisement induction and spontaneous web search pp.95-98 (Collaboration)
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116.
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2018/06
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Article
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Study on sensitivity knowledge for quantitative evaluation method to the car exterior design IEEJ Transactions on Electronics, Information and Systems pp.712-719 (Single)
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117.
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2018/06
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Article
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Verification of factors forming quality brand image in customers' perception Proceedings of the Annual Conference of Japanese Society for Artificial Intelligence pp.1-4 (Collaboration)
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118.
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2018/04
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Book
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Causal evaluation of quality brand image Proceedings of the 31st International Business Information Management Association Conference pp.837-851 (Collaboration)
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119.
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2017/03
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Article
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Study of extracting of factors that contribute to corporate brand favor by pure recall The 69th IEEJ Information Systems pp.51-56 (Collaboration)
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120.
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2017/03
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Article
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Validation of sensitivity evaluation in car exterior design The Japanese Society for Artificial Intelligence SIG-KSN pp.1-6 (Collaboration)
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121.
|
2016/08
|
Article
|
Study of sensitivity knowledge for quantitative evaluations to the car exterior design Proceedings of the 28th annual conference of Electronics, Information and Systems Society pp.440-443 (Collaboration)
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