Fukuta Yasunori    Department   Undergraduate School  , School of Commerce    Position   Professor
Research Period	2013/04～2017/03
Research Topic	To establish a framework for regional marketing consisting of the co-creation value network and QOL
Research Type	KAKENHI Research
Consignor	Japan Society for the Promotion of Science
Research Program Type	Grant-in-Aid for Scientific Research (C)
KAKENHI Grant No.	25380580
Responsibility	Research Contributor
Representative Person	Takahashi Akio
Details	The purpose of this research is to present an original framework for regional marketing consisting of the co-creation value network and QOL. This research clarifies two points. One is the essence of regional marketing is a kind of social marketing which requires not traditional marketing consisting of the dyad of a firm and a customer but internal marketing. The other is the Delphi research concerning sister city exchange indicates that the development of cognitive social capital is built and maintained by the co-creation value network in the region. These findings provide meaningful implications for an original framework for regional marketing.