Fukuta Yasunori    Department   Undergraduate School  , School of Commerce    Position   Professor
Research Period	2017/04～2021/03
Research Topic	Research on the ethical problems of marketing research in the context of value creation
Research Type	KAKENHI Research
Consignor	Japan Society for the Promotion of Science
Research Program Type	Grant-in-Aid for Scientific Research (C)
KAKENHI Grant No.	17K04013
Responsibility	Representative Researcher
Representative Person	FUKUTA Yasunori
Details	In this study, the following three main research results were obtained. First, consumers are in a more vulnerable position in ICT-developed marketing research, and such issues need to be analyzed in the long-term relationship between businesses and consumers. .. The second point is that there are structural characteristics such as contingency and reluctance to the consent that consumers make for corporate research activities. The third point is that Japanese ordinary consumers have unique characteristics regarding the perception of personal information risk such as high sensitivity to economic information and low sensitivity to discrimination / prejudice.