Nakabayashi Mariko    Department   Undergraduate School  , School of Commerce    Position   Professor
Research Period	2014/04～2017/03
Research Topic	Investment decision-making: Psychological studies clarifying the relationship between financial risk perception and investment behavior
Research Type	KAKENHI Research
Consignor	Japan Society for the Promotion of Science
Research Program Type	Grant-in-Aid for Challenging Exploratory Research
KAKENHI Grant No.	26590134
Responsibility	Research Contributor
Representative Person	SASAKI MIKA
Details	These studies aimed to clarify the psychological processes underlying investment behavior. We investigated the decision-making processes regarding the purchase of financial products. A preliminary investigation yielded three dimensions: socio-personal, financial risk perception, and investment attitude. Regarding these dimensions, we performed factor analysis and developed the investment decision-making process scales (IDPS). Their validity was confirmed. The investment attitude scale of IDPS predicted decision-making regarding the purchase of certain financial products. Moreover, we found a safe/cautious investment attitude inhibited the framing effect. On the other hand, we performed factor analysis for consumers’ perceived risks in purchasing insurance; however, the validity of these factors was not confirmed