ムラタ　キヨシ   Kiyoshi Murata   村田　潔    所属   明治大学  商学部    職種   専任教授
言語種別	英語
発行・発表の年月	2019/08
形態種別	学術雑誌
査読	査読あり
標題	Cross-cultural Study about Cyborg Market Acceptance: Japan versus Spain
執筆形態	共著(筆頭者)
掲載誌名	European Research on Management and Business Economics
掲載区分	国外
出版社・発行元	Elsevier
巻・号・頁	25(3),pp.129-137
国際共著	国際共著
著者・共著者	Kiyoshi Murata, Mario Arias-Oliva and Jorge Pelegrín-Borondo
概要	Cyborg technologies have left science fiction to become an emerging market. Cyborgs are defined as people who integrate technical elements in their bodies to improve their capacities over innate ones. Taking into consideration the human revolution that this technology can provoke, a cultural approach should be considered in any cyborg market strategy. Our research analyses how ethical awareness, innovativeness perceptions and perceived risk influence the decision to become a cyborg, analysing whether cultures as different as those of Japan and Spain show different results. The findings are surprising. Ethics is the most influential variable on the intention to use this technology. The different cultural aspects concerned with body modification in Japan and Spain constitute a key concern when implanting cyborg technology. Nevertheless, we did not find statistically significant differences in the acceptance of cyborg technology between these two countries.
DOI	10.1016/j.iedeen.2019.07.003
ISSN	2444-8834
researchmap用URL	https://doi.org/10.1016/j.iedeen.2019.07.003