オオタ　ルイ   OTA RUI   太田　塁    所属   明治大学  商学部    職種   専任教授
言語種別	英語
発行・発表の年月	2021/02
形態種別	学術雑誌
査読	査読あり
標題	Price Competition and Setup Cost
執筆形態	共著(筆頭者)
掲載誌名	Mathematics
掲載区分	国外
出版社・発行元	{MDPI} {AG}
巻・号・頁	9(3),pp.289-289
担当区分	筆頭著者,責任著者
著者・共著者	Rui Ota,Hiroshi Fujiu
概要	Few studies analyze the endogenous emergence of price competition in a new product market. This paper analyzes two differentiated products, an existing product and a newly introduced substitutable product, and investigates conditions under which a price competition endogenously emerges in a new product market in the context of a choice between engaging in price competition and holding price leadership. We demonstrate that Bertrand price competition emerges when the setup cost for the new product is high enough. This result implies that government policies reducing setup costs such as subsidies could change the type of competition to price leadership in a new product market.
PermalinkURL	https://www.mdpi.com/2227-7390/9/3/289/pdf