ヤマザキ　キヨヒロ   YAMAZAKI KIYOHIRO   山崎　喜代宏    所属   明治大学  商学部    職種   専任准教授
言語種別	英語
発行・発表の年月	2010/09
形態種別	その他
査読	査読あり
標題	Can Firms Without Center Technology Gain a Competitive Advantage? Case Study of Sony in the Flat Panel TV Industry
執筆形態	その他
掲載誌名	Proceedings of the 5th European Conference on Innovation and Entrepreneurship
出版社・発行元	ACADEMIC CONFERENCES LTD
巻・号・頁	pp.692-699
著者・共著者	Kiyohiro Yamazaki
概要	The purpose of this study is to examine how a firm without the center technology can gain a competitive advantage. This study examines the case study of Sony in the flat panel TV industry. Sony did not own the panel device factory and not make by itself, and procured it from external firms. In its product development, Sony could develop the low cost TV and design oriented TV. As a result, this paper points out Sony gains the two advantages, economic advantage and organizational advantage.