ササキ　ヒロキ   SASAKI HIROKI   佐々木　宏樹    所属   明治大学  農学部    職種   専任准教授
言語種別	英語
発行・発表の年月	2024/11
形態種別	その他
標題	Can climate leadership messaging encourage producer actions? A field experiment in Japan’s wine industry
執筆形態	共著(筆頭者以外)
掲載誌名	Preprint
掲載区分	国外
出版社・発行元	Center for Open Science
著者・共著者	Hide-Fumi Yokoo,Takahiro KUBO,Daisuke Kunii,Hiroki Sasaki
概要	If a government highlighted the first producer to adopt green technology, how would the remaining producers react? This study is the first attempt to evaluate the impact of a message sent by the government to an industry about a first mover in climate action. Among 374 wineries in Japan, randomly selected half received a message mentioning the winery that was an early adopter of renewable energy. We then observed whether other wineries participated in webinars on carbon footprint measurement to collect information. We find that this message about climate leadership did not encourage the wineries to participate in the webinar, and it even had a negative effect on nearby wineries. We interpret these results as reflecting both the strategic decisions of competing wineries and the adverse psychological effects of the message. This preregistered experiment suggests that we must be cautious when designing policies to honor first movers on the supply side.</p>
DOI	10.31235/osf.io/hbzun