ムラタ　キヨシ   Kiyoshi Murata   村田　潔    所属   明治大学  商学部    職種   専任教授
言語種別	英語
発行・発表の年月	2009/08
形態種別	国際会議議事録
標題	Does an Online Privacy Policy Work in the e-Business Environment?
執筆形態	共著(筆頭者以外)
掲載誌名	Proceedings of the 9th Asian eBusiness Workshop
掲載区分	国内
巻・号・頁	pp.143-148
著者・共著者	Ken'ya Murayama, Yohko Orito and Kiyoshi Murata
概要	A large majority of commercial websites or B to C e-business sites now post their privacy policies online. Many of them put privacy seals online as well. Although the recognition of the right to privacy is inevitably affected by socio-cultural circumstances, there has been very little examination of the recognition of online privacy policies from a socio-cultural perspective. Do privacy policies and seals put on e-business websites function well as tools to engender consumers' trust in e-business companies in Japan? The results of a questionnaire survey that investigated young Japanese people's awareness of online privacy policies are analysed to consider socio-cultural factors in this area. Through the analysis and discussions of the survey results, the current picture of Japanese B to C e-business with respect to online privacy policies is described and the implications for Japanese society and businesses committed to the protection of online privacy are stated.