ハシモト　マサタカ   HASHIMOTO MASATAKA   橋本　雅隆    所属   明治大学専門職大学院  明治大学グローバル・ビジネス研究科    職種   専任教授
言語種別	英語
発行・発表の年月	2022/02
形態種別	学術雑誌
査読	査読あり
標題	Changes in consumer dynamics on general e-commerce platforms during the COVID-19 pandemic: An exploratory study of the Japanese market.
執筆形態	共著(筆頭者以外)
掲載誌名	Heliyon
掲載区分	国外
出版社・発行元	Cell Press
巻・号・頁	8(e08867)
総ページ数	15
担当範囲	Conceived and designed the experiments; Performed the experiments; Contributed reagents, materials, analysis tools or data; Wrote the paper.
担当区分	最終著者
著者・共著者	Yuki Inoue, Masataka Hashimoto
概要	This study analyzed the changes in consumers' use dynamics of general e-commerce (EC) platforms (e.g., Amazon.com) during the coronavirus disease 2019 (COVID-19) pandemic. The analysis results were inconsistent with our initial supposition, in that a nonnegligible proportion of consumer clusters showed an increase in the significance of factors, including pricing, product variety, and delivery service, and a decrease in the basic benefits of using EC platforms. Regarding the results of the analysis of comprehensive items, the only commonly observed change for most clusters of both men and women was an increase in the use of package drop. The results indicate that changes in consumers’ sense of using EC platforms due to the pandemic were not as simple as supposed because the pandemic caused various changes in the need mechanism of consumers of EC platforms.
researchmap用URL	https://www.cell.com/action/showPdf?pii=S2405-8440%2822%2900155-4