ヤマシタ　ヒロシ   Yamashita Hiroshi   山下　洋史    所属   明治大学  商学部    職種   専任教授
言語種別	英語
発行・発表の年月	2019/12
形態種別	学術雑誌
査読	査読あり
標題	Quantitative Analysis of Positive and Negative Feelings in the Menu Selection Behavior of Consumers
執筆形態	共著(筆頭者以外)
掲載誌名	IJAMS（International Journal of Japan Association for Management Systems）
掲載区分	国内
出版社・発行元	Japan Association for Management Systems
巻・号・頁	11(1),pp.49-54
著者・共著者	Sunhee KWON, Takaaki KAWANAKA, Hiroshi YAMASHITA
概要	This study focuses on consumers' emotional states (both positive and negative) and analyzes the effect that consumers' emotional states have on their menu selection behavior, along with the impact that this has on how messages (fuzzy messages) are received. To achieve this, we first test subjects by evoking certain feelings through the application of different stimuli. For positive feedback, we play music to test the subjects; for negative feedback, we expose the subjects to a noise source. Next, we conduct a questionnaire on the attractiveness of a restaurant menu using the menu profile designed by the L8(27) type orthogonal array of the experimental design method, and analyze the collected data.