フクタ　ヤスノリ   Fukuta Yasunori   福田　康典    所属   明治大学  商学部    職種   専任教授
言語種別	日本語
発行・発表の年月	2017/03
形態種別	学術雑誌
査読	査読あり
標題	価値共創における使用文脈データの企業間共有：マーケティング・リサーチ倫理の視点から
執筆形態	単著
掲載誌名	日本情報経営学会誌
掲載区分	国内
出版社・発行元	日本情報経営学会
巻・号・頁	37(2),51-63頁
担当区分	筆頭著者
著者・共著者	福田康典
概要	The purpose of this article is to empirically examine affective reactions of consumers to inter-firm sharing of their use-context data in value co-creation (VCC) settings. Reviewing literatures on VCC based marketing and discussing ethical dimensions of inter-firm data sharing in VCC, empirical data were analyzed to compare degrees of consumer-perceived discomfort in the three data use situations (i.e. internal utilization, inter-firm data sharing for VCC and transfer to third parties outside the VCC). The results indicated that, for reducing the discomfort level of consumers, firms should clarify consumers’ merits of inter-firm sharing of consumer data and communicate them to the consumers.
DOI	DOI: https://doi.org/10.20627/jsim.37.2_51