オオタ　ルイ   OTA RUI   太田　塁    所属   明治大学  商学部    職種   専任教授
言語種別	英語
発行・発表の年月	2011/02
形態種別	学術雑誌
査読	査読あり
標題	Dynamic Pricing in Declining Demand: The Case of Duopoly
執筆形態	単著
掲載誌名	REVIEW OF DEVELOPMENT ECONOMICS
掲載区分	国外
出版社・発行元	WILEY-BLACKWELL PUBLISHING, INC
巻・号・頁	15(1),pp.78-92
著者・共著者	Rui Ota
概要	The purpose of this study is to investigate what theory predicts about price dynamics when firms face a decline in demand for their product due to an arrival of a new substitutable product. To this end, this paper constructs a dynamic duopoly model and simulates price paths. The study demonstrates that the price path is nonmonotonic and could be divided into three stages. The basic mechanism of generating the path is a tradeoff between two counteracting motives to set the price: pricing lower to delay the adoption of the new product, and pricing higher to exploit price-insensitive consumers.
DOI	10.1111/j.1467-9361.2010.00594.x
ISSN	1363-6669
PermalinkURL	http://onlinelibrary.wiley.com/doi/10.1111/j.1467-9361.2010.00594.x/full