ヒラヤ　ノブヒロ   HIRAYA NOBUHIRO   平屋　伸洋    所属   明治大学  経営学部    職種   専任講師
言語種別	日本語
発行・発表の年月	2009/07
形態種別	国際会議議事録
標題	コーポレート・レピュテーション概念に関する予備的考察
執筆形態	共著(筆頭者以外)
掲載誌名	経営情報学会　全国研究発表大会要旨集
掲載区分	国内
出版社・発行元	一般社団法人 経営情報学会
巻・号・頁	2009s(0),59-59頁
著者・共著者	八坂 和吏、平屋 伸洋、大方 優子、増田 士朗
概要	Corporate reputation has been studied by European and American researchers since 1960's. Those researchers have studied corporate reputation from various viewpoints. However, corporate reputation does not yet have an approved definition or a unified concept generally, so the concept of corporate reputation is diversified by viewpoints of each researcher. This paper aims at examining the evolution of corporate reputation study and arranging a concept of corporate reputation and other similar concepts by considering definitions which various researchers have showed.
DOI	10.11497/jasmin.2009s.0.59.0
NAID	130005049402