|
FURUKAWA HIROYASU
Department Undergraduate School , School of Business Administration Position Associate Professor |
|
| Language | English |
| Publication Date | 2013/03 |
| Type | Bulletin of Universities and Institutes |
| Peer Review | Peer reviewed |
| Title | Effect of Advertising and R&D Expenditures on Global Brand Value |
| Contribution Type | Sole-authored |
| Journal | Meiji Business Review |
| Journal Type | Japan |
| Publisher | The Institute of Business Management Meiji University |
| Volume, Issue, Page | 60(4),pp.263-275 |
| Details | The Institute of Business Management Meiji University |