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FURUKAWA HIROYASU
Department Undergraduate School , School of Business Administration Position Associate Professor |
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| Language | English |
| Publication Date | 2019/07 |
| Type | Academic Journal |
| Invitation | Invited paper |
| Title | The Dilemma of Data-Driven Marketing in the Era of Big Data and AI: from the Perspective of Global Marketing and National Culture |
| Contribution Type | Sole-authored |
| Journal | The Journal of Japan Society for Distributive Sciences |
| Journal Type | Japan |
| Volume, Issue, Page | 44,pp.121-130 |
| Author and coauthor | Furukawa Hiroyasu |