FURUKAWA HIROYASU
Department Undergraduate School , School of Business Administration Position Associate Professor |
|
Language | English |
Publication Date | 2019/11 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market |
Contribution Type | Co-authored (first author) |
Journal | International Review of Management and Marketing |
Journal Type | Another Country |
Volume, Issue, Page | 9(6),pp.158-168 |
Authorship | Lead author,Corresponding author |
Author and coauthor | ◎Furukawa Hiroyasu, Matsumura Koki, Harada Susumu |
DOI | 10.32479/irmm.8713 |
ISSN | 2146-4405 |