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FURUKAWA HIROYASU
Department Undergraduate School , School of Business Administration Position Associate Professor |
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| Language | English |
| Publication Date | 2021/07 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Effect of CEO Recognition on Brand Sympathy through Consumer Product Perception: A Comparative Analysis of Japanese and U.S. Consumers |
| Contribution Type | Sole-authored |
| Journal | Journal of Global Marketing |
| Journal Type | Another Country |
| Publisher | Routledge |
| Volume, Issue, Page | 35(2),pp.133-147 |
| Author and coauthor | Hiroyasu Furukawa |
| DOI | 10.1080/08911762.2021.1942376 |
| ISSN | 0891-1762 |
| PermalinkURL | https://www.tandfonline.com/doi/pdf/10.1080/08911762.2021.1942376 |