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FURUKAWA HIROYASU
Department Undergraduate School , School of Business Administration Position Associate Professor |
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| Language | English |
| Publication Date | 2022/01 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | How Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product Perceptions |
| Contribution Type | Sole-authored |
| Journal | Journal of International Consumer Marketing |
| Journal Type | Another Country |
| Publisher | Routledge |
| Volume, Issue, Page | 34(1),pp.11-23 |
| Author and coauthor | Furukawa Hiroyasu |
| DOI | 10.1080/08961530.2021.1890299 |