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FURUKAWA HIROYASU
Department Undergraduate School , School of Business Administration Position Associate Professor |
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| Language | English |
| Publication Date | 2022/11 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter? |
| Contribution Type | Co-authored (other than first author) |
| Journal | Journal of Retailing and Consumer Services |
| Journal Type | Another Country |
| Publisher | Elsevier |
| Volume, Issue, Page | 69 |