KATO TAKUMI
   Department   Undergraduate School  , School of Commerce
   Position   Senior Assistant Professor
Language English
Publication Date 2023/03
Type Academic Journal
Peer Review Peer reviewed
Title More information is not better: Examining appropriate information for estimating sales performance in concept testing
Contribution Type Co-authored (first author)
Journal Journal of Business Analytics, Taylor & Francis
Journal TypeAnother Country
Author and coauthor Takumi Kato, Susumu Kamei, Takumi Ootsubo, Yosuke Ichiki