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KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Publication Date | 2022/09 |
| Type | Academic Journal |
| Title | Can Consumers Empathize with the Idea That Model Uses the Products in the Same Way in Their Daily Lives? A New Perspective on Empathy to Increase the Effectiveness of Marketing Communications |
| Contribution Type | Sole-authored |
| Journal | Proceedings of the 24th Annual Meeting of Japan Society of Kansei Engineering |
| Journal Type | Japan |
| Volume, Issue, Page | pp.1-5 |
| Authorship | Lead author |
| Author and coauthor | Takumi Kato |