KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Publication Date | 2022/06 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Impact of purchasing experience on brand loyalty comparing third party EC site and brand EC site |
Contribution Type | Sole-authored |
Journal | Advances in Digital Marketing and eCommerce, Springer |
Journal Type | Another Country |
Volume, Issue, Page | pp.19-26 |
Authorship | Lead author |
Author and coauthor | Takumi Kato |
PermalinkURL | https://doi.org/10.1007/978-3-031-05728-1_3 |