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KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Publication Date | 2024/02 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | 柔軟剤広告における広告表現の過剰性が商品魅力に与える影響 ― 香り要素とエシカル要素の効果の比較 ― |
| Contribution Type | Co-authored (other than first author) |
| Journal | Japan Marketing Review |
| Journal Type | Japan |
| Publisher | Japan Marketing Academy |
| Authorship | Corresponding author |
| DOI | 10.7222/marketingreview.2024.003 |
| ISSN | /2435-0443 |