KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Publication Date | 2024/02 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Verification of time setting to improve share estimation accuracy in concept testing |
Contribution Type | Co-authored (first author) |
Journal | Proceedings of the 2024 American Marketing Association Winter Academic Conference |
Journal Type | Another Country |
Volume, Issue, Page | pp.840-851 |
Author and coauthor | Takumi Kato,Takumi Ohno,Rina Takizawa,Yosuke Ichiki,Yu Zhu,Takahiko Umeyama,Susumu Kamei |
PermalinkURL | https://www.ama.org/wp-content/uploads/2024/02/2024-AMA-Winter-Proceedings_Feb-9-2024.pdf |