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KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Publication Date | 2024/02 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Supporter or adversary? third-party EC effects on product attractiveness compared to manufacturer-brand EC |
| Contribution Type | Sole-authored |
| Journal | Proceedings of the 2024 American Marketing Association Winter Academic Conference |
| Journal Type | Another Country |
| Volume, Issue, Page | pp.924-935 |
| Authorship | Lead author |
| Author and coauthor | Takumi Kato |
| PermalinkURL | https://www.ama.org/wp-content/uploads/2024/02/2024-AMA-Winter-Proceedings_Feb-9-2024.pdf |