KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Language | Japanese |
Publication Date | 2018/08 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Evaluation method on the contribution of emotional value to corporate brand favor by pure recall |
Contribution Type | Sole-authored |
Journal | IEEJ Transactions on Sensors and Micromachines |
Journal Type | Japan |
Volume, Issue, Page | pp.970-977 |
DOI | 10.1541/ieejeiss.138.970 |
ISSN | 0385-4221 |
PermalinkURL | http://jglobal.jst.go.jp/public/201802260284421648 |
URL for researchmap | http://orcid.org/0000-0002-1795-4754 |