KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Language | Japanese |
Publication Date | 2019/11 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Impact of image matching between corporate and product brands on loyalty |
Contribution Type | Sole-authored |
Journal | Journal of Japan Association for Management Systems |
Journal Type | Japan |
Volume, Issue, Page | pp.151-158 |
PermalinkURL | https://ci.nii.ac.jp/naid/40022075525 |
URL for researchmap | https://iss.ndl.go.jp/books/R000000004-I030094065-00 |