KATO TAKUMI
   Department   Undergraduate School  , School of Commerce
   Position   Senior Assistant Professor
Language Japanese
Publication Date 2021/02
Type Academic Journal
Peer Review Peer reviewed
Title The influence of the manufacturer brand color on purchase intention
Contribution Type Sole-authored
Journal Transactions of Japan Society of Kansei Engineering
Journal TypeJapan
Volume, Issue, Page pp.19-26
DOI 10.5057/jjske.TJSKE-D-20-00016