KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Language | Japanese |
Publication Date | 2021/02 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | The influence of the manufacturer brand color on purchase intention |
Contribution Type | Sole-authored |
Journal | Transactions of Japan Society of Kansei Engineering |
Journal Type | Japan |
Volume, Issue, Page | pp.19-26 |
DOI | 10.5057/jjske.TJSKE-D-20-00016 |